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Posted By Hastamorir Artists Society

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. It is the largest media conglomerate in the world in terms of revenue.[4] Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands.

The company is best known for the products of its film studio, the Walt Disney Studios, which is today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney Company.

CORPORATE HISTORY

After World War II began, box-office profits declined. When the United States entered the war after the attack on Pearl Harbor, many of Disney's animators were drafted into the armed forces. The U.S. and Canadian governments commissioned the studio to produce training and propaganda films. By 1942 90% of its 550 employees were working on war-related films.[10] Films such as the feature Victory Through Air Power and the short Education for Death (both 1943) were meant to increase public support for the war effort. Even the studio's characters joined the effort, as Donald Duck appeared in a number of comical propaganda shorts, including the Academy Award-winning Der Fuehrer's Face (1943).

Here is the Movie, enjoy


 
Posted By Hastamorir Artists Society

captain crunch
 

ABSTRACT: To what extent do cereal spokes-characters make eye contact with children versus adults, and does their eye contact influence choice?    

The shelf placement and eye positioning of 86 cereal spokes-characters were evaluated in ten grocery stores in the Eastern United States. In Study 1, we calculated the average height of cereal boxes on the shelf for adult- versus children-oriented cereals (48 versus 23-in.) and the inflection angle of spokes-characters’ gaze (0.4 versus -9.6 degrees). We found that cereal characters on children- (adult-) oriented cereals make incidental eye contact at children’s (adults’) eye level. In Study 2, we showed that eye contact with cereal spokes-characters increased feelings of trust and connection to the brand, as well as choice of the brand over competitors. Currently, many of the cereals targeted towards children are of the heavily sugared, less healthy variety. One potential application of this finding would be to use eye contact with spokes-characters to promote healthy choices and healthier food consumption.

Read the whole article here: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2419182

 


 
Posted By Hastamorir Artists Society

A stunning discovery made at a research station in Antarctica indicates that Albert Einstein was right about the nature of the universe.
The importance of this finding, announced yesterday afternoon at an excited press conference at Harvard University, cannot be overestimated; one leading physicist has gone so far as to describe it as “one of the most important scientific discoveries of all time”.

The announcement confirmed that the Bicep2 (Background Imaging of Cosmic Extragalactic Polarisation) telescope at the Amundsen-Scott polar base in Antarctica had found conclusive evidence for the existence of gravity waves, colossal ripples in space-time that pervade today’s universe and which were formed when the cosmos was just 10 to the minus 35 seconds old.

If this is confirmed, it will be the final experimental vindication of Albert Einstein’s theory of general relativity. It will show once and for all that the notion that our universe began with a colossal explosion of matter and energy 13,978,000,000 years ago – the Big Bang – is correct.

If cosmic inflation, which we need in order to explain several weird facts about our universe, is correct, then this provides strong support for the notion of the “multiverse”; the idea that what we see when we look up at the night sky is but a gnat on the back of the elephant that is the true totality of creation.
The existence of gravity waves is strong evidence that “our” universe may not only exist alongside an infinite number of parallel worlds, but may itself be infinite in extent, containing endless copies of our galaxy – and indeed our world and you and me – located countless trillions of light years apart.

Prof Max Tegmark, a Swedish physicist at MIT, is a leading proponent of the “multiverse” hypothesis, which states that our universe is just a tiny part of a much grander mass of parallel worlds. “It’s a bad day for multiverse sceptics, now that the smoking-gun evidence for inflation has been found,” he said yesterday. “Alex Vilenkin, Andrei Linde, Alan Guth and others have shown that inflation generically predicts a space that is not merely large but infinite, teeming with duplicate copies of our civilisation living out countless variations of our lives far, far away. ”

 

This is exciting stuff, but many questions remain. We still don’t know what happened before the Big Bang, or even if this question makes sense. We do not really know what drove this cosmic inflation, nor if it is related to the mysterious “dark energy” that continues to drive apart the galaxies (albeit more slowly) to this day.


 

 

 
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